Electronic cigarettes that used to be a novelty few years ago is now hitting the market with a sales of $1.2 billion. There are over 100 different brands that sell e-cigarette products (see the full list of e-cigarette brands here)
The use of electronic cigarettes has attracted the attention of various tobacco users. It is claimed to be cheaper, healthier and does not have bad smell.
However, it has its own history of struggle that is still being continued. It was born in 1963, but the first modern electronic cigarette was introduced in 2004. Since then many have stood in its favor and many against it. It is really amazing to see how fast has the E-Cigarette Industry grown in the past 5 years
It was in year 2005-2006 these cigarettes after being made in china were introduced in western countries. In year 2007 it had started to make a little progress in the market and was continuing to become popular but the real battle started from 2008.
This year saw a change in the design of electronic cigarettes. Piezo element was replaced by a heating element to produce vapors. Many companies had entered the market to popularize this product but the WHO also came into scene and released its report stating that there weren’t enough research and proof to validate the use of electronic cigarettes. FDA that had ignored this product till now took its stance and declared it as unapproved medical product and started seizing all the shipments from China that contained this product.
This all continued till a company named Sottera, filed a case against FDA in 2009, under US Federal Court. Later many companies joined their hands against FDA and won the case. After this case, FDA released its advisory press stating that e-cigarette cartridges contained carcinogens and diethylene glycol that are dangerous for health. After this report, many countries such as NY, Suffolk, Brazil, Jordan, Israel, Panama, Australia and Canada banned this product. In 2010, many other countries joined the present countries and banned the product. FDA had won against the injunction but lost the final case. They refused to carry the case to Supreme Court.
It was year 2011 when e-cigarettes got a backup from various scientists. BMC and Addiction, Dr. Ricardo Polosa and The American Journal of Preventive Medicine released various studies showing the benefits of the product. Various other scientists and researchers also came forward for and supported the product in their interview and books. FDA finally had to include-cigarettes under tobacco regulatory framework.
2012 proved to be an eventful year. Dr. Farsallinos made a ground breaking study in favor of e-cigarettes. Many new products started to enter the market. It became the new favorite of industry. Finally, FDA held a hearing that was intended for the drug companies.
Battle will still be continued in 2013 with EU. The start of the year has seen many people who have stood for and against e-cigarettes. The future of e-cigarettes is unknown but with the entry of Tobacco Directives in EU parliament it seems that things are going to heat up soon.